Disney’s (NYSE: DIS) once-promising push into location-based entertainment officially dies this weekend. DisneyQuest — the five-level video arcade at its Disney Springs shopping, dining, and entertainment complex — will unplug its collection of video games and themed attractions for the last time on Sunday night. The NBA Experience will eventually take its place, an immersive basketball experience that makes a lot more sense now that Disney has recently partnered with the Orlando Magic to be the hardcourt team’s official uniform sponsor.
The closing of DisneyQuest is bittersweet. It joins many closed cult favorites –including the richly detailed Adventurers Club speakeasy, Comedy Warehouse hub of improvisational comedy, and Mannequins nightclub with its signature rotating dance floor — clearing the way for trendy restaurants and ritzy retailers to take their place in the rechristened Disney Springs.